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Clean Beauty

Cruelty-Free Makeup Brands And Your Ultimate Guide for Date Night, Natural Makeup Looks, Wedding Makeup, and Outdoor Adventures

Unlock Your Beauty with Compassionate Choices

As a beauty enthusiast who values both style and ethics, you'll be thrilled to discover a world of cruelty-free makeup brands that cater to every occasion. Whether you're prepping for a romantic date night, aiming for a fresh and natural look, getting ready for your dream wedding, or braving the great outdoors, there's a brand out there that aligns with your values. Let's dive into the best cruelty-free options for each scenario:


1. Date Night Glam: Sultry and Seductive

Brands to Explore:


1. Aether Beauty: Known for their stunning eyeshadow palettes, Aether Beauty offers richly pigmented shades that will make your eyes pop. Plus, they're 100% vegan!


Let's delve into the world of Aether Beauty, a brand that combines conscious beauty with high-impact glam. If you're a beauty enthusiast seeking cruelty-free cosmetics for sultry and seductive date nights, Aether Beauty has you covered.


Aether Beauty: Where Clean Meets Glamour


The Ethos


Aether Beauty is more than just makeup—it's a movement. Founded by Tiila Abbitt, a former product developer at Sephora, this brand is committed to revolutionizing the beauty industry. Here's what sets Aether Beauty apart:


1. Clean Ingredients: Aether Beauty meticulously vets each ingredient to ensure it's clean, non-toxic, and sustainable. They ban over 2700 harmful ingredients from their formulas8. So, when you wear their products, you're not compromising your health or the planet's well-being.


2. Vegan and Cruelty-Free: Aether Beauty proudly wears the badge of being 100% vegan and cruelty-free. They don't test their finished products or ingredients on animals, and neither do their suppliers or any third parties4. Compassion is at the core of their ethos.


3. Sustainable Packaging: Their commitment extends beyond the product itself. Aether Beauty develops recyclable packaging, bridging the gap between clean ingredients and effective product performance for those who care about healthier makeup choices.


The Products

Now, let's explore Aether Beauty's standout products, perfect for your sultry date nights:


1. Radiant Ruby Lip Crème: Imagine lips that exude confidence and allure. The Radiant Ruby Lip Crème delivers precisely that. It's a buildable, lit-from-within lip color that lasts all day. Infused with genuine prickly pear seed oil, jojoba seed oil, and organic rosehip seed oil, it nourishes and softens your lips while adding a warm desert flush. Choose from shades like Manifest Ruby, Protect, Dream, and Self Love.


2. Rose Quartz Crystal Eyeshadow Palette: For eyes that mesmerize, the Rose Quartz Crystal Eyeshadow Palette is a must-have. This palette features richly pigmented shades inspired by sultry desert roses and vibrant cactus blossoms. Whether you're creating a smoldering gaze or a soft romantic look, these shadows deliver one-swipe pigment power and long-lasting wear. Plus, it's sustainably packaged—beauty with a conscience.


3. Desert Sunset Crystal Eyeshadow Palette: If you're craving warm, sunset-inspired hues, this palette is your go-to. Think burnt oranges, terracottas, and shimmering golds. It's the perfect companion for those intimate evenings when your eyes need to tell a captivating story.


Join the Magic

Aether Beauty has recently been acquired by Gostrider, and they're bringing back some of their most sought-after products this summer. Join their mailing list to stay updated on the magical season of beauty ahead.


So, next time you're getting ready for that special date night, reach for Aether Beauty—the brand that proves you can be glamorous without compromising your values. Let your makeup choices reflect your compassion and intentionality. 🌿💄


2. Antonym Cosmetics: If you're after a sultry, smoky eye, Antonym's eyeliners and mascaras are your go-to. Their products are mostly vegan—check the labels for specifics.


Let's dive into the world of Antonym Cosmetics, a brand that seamlessly blends high performance with ethical beauty. If you're seeking cruelty-free cosmetics for sultry and seductive date nights, Antonym Cosmetics is your go-to choice.


Antonym Cosmetics: Where Nature Meets Glamour

The Ethos


Antonym Cosmetics is more than just makeup—it's a celebration of clean beauty. Here's what makes this brand stand out:


1. Certified Natural Ingredients: Antonym Cosmetics crafts its products with certified natural ingredients. From blush to eyeshadow, every formulation is carefully curated to be gentle on your skin and the environment.


2. Cruelty-Free Commitment: As a beauty enthusiast, you'll appreciate that Antonym Cosmetics is 100% cruelty-free. They don't test their products on animals, ensuring that your glam doesn't come at the cost of innocent lives.


3. Sustainable Packaging: Antonym Cosmetics takes sustainability seriously. Their packaging is designed to be recyclable, minimizing the impact on our planet. Beauty with a conscience—what's not to love?.


The Products


Now, let's explore Antonym Cosmetics' standout products, perfect for your sultry date nights:


1. Baked Highlighting Blush in Lily: Picture flushed cheeks with a luminous glow. The Baked Highlighting Blush in Lily delivers precisely that. It's a blend of blush and highlighter, creating a radiant finish that catches the light. The shade Lily adds a touch of warmth and sophistication to your date night look.


2. Eyebrow Pencil in Medium Brown: Well-groomed brows are essential for sultry eyes. The Eyebrow Pencil in Medium Brown defines and shapes your brows naturally. Plus, it's long-lasting, so your brows stay flawless throughout the evening.


3. Blush Brush #2: The right tools make all the difference. The Blush Brush #2 is designed for precise application. Its soft bristles allow you to build up the blush seamlessly, giving you that romantic flush. Plus, it's vegan and cruelty-free—a win-win.


Beauty Tips

● Versatile Eye Pencil: Antonym's Eye Pencil isn't just for lining your eyes. Use it as an eyeliner, smudge it for a sultry smoky effect, or even apply it to your waterline for an intense gaze. One pencil, endless possibilities.


● Sculpt with Highlighting: Highlighting isn't just for the cheekbones. Apply it to your brow bone and the top center of your lips (Cupid's bow) to create a sculpting effect. Let the reflections of light enhance your natural features.


Join the Clean Beauty Movement

Antonym Cosmetics invites you to embrace beauty without compromise. Whether it's a candlelit dinner or a moonlit stroll, let your makeup choices reflect your values. After all, sultry and ethical go hand in hand. 🌿💄



3. ILIA Beauty: For a touch of luxury, ILIA's lipsticks and blushes deliver elegance and sophistication. Some of their products are vegan, so keep an eye out for those.


Let's explore the captivating world of ILIA Beauty, where clean meets glamour. If you're seeking cruelty-free cosmetics for sultry and seductive date nights, ILIA Beauty has an array of options that combine superior color performance with nourishing organics.


ILIA Beauty: Where Skincare Meets Makeup Magic

The Ethos

● Founded by Sasha Plavsic: In 2011, Canadian entrepreneur Sasha Plavsic started ILIA Beauty with a vision—to create makeup that celebrates both beauty and wellness. Sasha's journey began in her parents' garage, where she laid the foundation for a brand that would redefine clean beauty.


● Skin-First Philosophy: ILIA Beauty is all about "skin-first" makeup. Their products are crafted from organic, safe ingredients, ensuring that your skin not only looks beautiful but also feels nourished and cared for.


● Clean and Sophisticated: ILIA's makeup is innovative and sophisticated, thanks to the use of what they call safe synthetics. While they started as an all-natural and organic brand, they later incorporated these synthetics to enhance product performance and appeal to a wider audience.


The Best of ILIA Beauty

1. True Skin Serum Foundation: Achieve a flawless complexion with the True Skin Serum Foundation. This lightweight formula provides buildable coverage while delivering skincare benefits. It's a skin-loving foundation that blurs imperfections and leaves you radiant.


2. ILIA Concealer: Say goodbye to dark circles and blemishes. The ILIA Concealer offers excellent coverage without compromising on ingredients. It's creamy, blendable, and perfect for date nights when you want to look your best.


3. Multi-Stick Cream Blush Lip Tint: For a natural flush of color, reach for the Multi-Stick. It's a versatile product that works as a blush and a lip tint. The creamy texture melts into your skin, giving you a healthy, dewy glow.


4. ILIA Mascara: If you're new to clean beauty, ILIA's mascara is a great starting point. It adds volume, length, and definition to your lashes without any harmful ingredients. Flutter those lashes confidently!


Eyeshadow Magic

● The Necessary Eyeshadow Palette: When it comes to clean eyeshadow palettes, ILIA reigns supreme. Their Necessary Eyeshadow Palette rivals mainstream brands in terms of performance. With three shimmer shades and three matte shades, you can create endless sultry looks. The velvety texture and magnetic blendability make it a must-have.


● Eye Stylus Eyeshadow Stick: ILIA's new eyeshadow sticks offer excellent color payoff and performance. While they lack skincare ingredients, they make up for it with their stunning shades and long-lasting wear.


Cruelty-Free and Beyond

● ILIA's formulas are cruelty-free and gluten-free. They exclude talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEGs, D4, D5, D6, and chemical screens. While they're no longer an all-natural or organic brand, their commitment to clean beauty remains unwavering.


So, whether you're preparing for a candlelit dinner or a moonlit stroll, let ILIA Beauty be your companion. Glamour and compassion go hand in hand with ILIA. 🌿💄


Clean Glam: Where Cruelty-Free Meets Effortless Glamour. Discover why Clean Glam Sun Kissed Hottie is your beauty game-changer! From effortless radiance to ethical beauty, their vegan beauty products are incredible!


Glow up for your special date night, and let Clean Glam redefine your beauty routine with the Sun Kissed Hottie Liquid Shimmer. This innovative formula delivers the high-impact shine you've always wanted, allowing you to stun them effortlessly.


The Sun Kissed Hottie Liquid Shimmer

● Versatile Brilliance: Whether you're glamming up your lips, eyelids, or cheekbones, the Sun Kissed Hottie Liquid Shimmer adds brilliant shine to any makeup look. Its versatility allows you to get creative and experiment with different shades.


● Crease-Proof and Smudge-Proof: No need to worry about touch-ups during your date night. This liquid shimmer stays put, ensuring that you radiate confidence all evening long.


Benefits

● Pigment Rich and Long-Lasting: The Sun Kissed Hottie Liquid Shimmer delivers intense color payoff that lasts.


● Smooth Application with Shimmering Finish: Achieve a seamless, luminous look with every application.


● Vegan and Cruelty-Free: Clean Glam's commitment to ethical beauty ensures that no animals are harmed in the process.


● Paraben and Gluten-Free: You can enjoy the Sun Kissed Hottie Liquid Shimmer without compromising your skin's health.


Application Tips


● Gently use a small amount and apply with your finger or a small brush.


● Layer the Liquid Shimmer on top of eyeshadows, highlighters, and lipsticks, or use it on its own for an extra dose of glam.


Ingredients

● Aqua, Propylene Glycol, Mica, Calcium Aluminum Borosilicate, Polyvinyl Alcohol, Xanthan Gum, Carbomer, Triethanolamine, Phenoxyethanol, Methyl Alcohol, Methyl Acetate. May Contain: Titanium Dioxide, Ci 77491, Silver, Tin Oxide.


So, elevate your beauty routine with the Sun Kissed Hottie Liquid Shimmer from Clean Glam. Let your radiance shine through naturally and effortlessly. 🌿💄


2. Effortless Natural Looks: Fresh-Faced Beauty

Brands to Consider:

1. Alima Pure: Alima Pure's mineral makeup is perfect for achieving that "no-makeup" makeup look. Their foundation and blushes provide a natural, radiant finish.


Let's explore the world of Alima Pure, a brand that celebrates natural beauty with clean, non-toxic ingredients. If you're seeking cruelty-free cosmetics for effortless, fresh-faced beauty, Alima Pure has an array of options that enhance your features while caring for your skin.


Alima Pure: Where Clean Meets Radiance


The Ethos

● Founder's Vision: Alima Pure was founded by Kate O'Brien in 2004, right in her attic. Back then, the natural beauty landscape was different, but Kate's vision remained unwavering—to create makeup that celebrates both beauty and wellness.


● Clean Ingredients: Alima Pure's commitment to clean beauty is evident in every product. They use minimal ingredients for maximum impact on people, the planet, and profit. Their formulations are free from harmful chemicals, making them suitable for everyone.


The Best of Alima Pure

1. Satin Matte Foundation: Achieve a flawless complexion with the Satin Matte Foundation. This lightweight formula provides buildable coverage while allowing your skin to breathe. It's perfect for those who want a natural, even finish.


2. Cream Blush: For a healthy flush of color, reach for Alima Pure's Cream Blush. The creamy texture blends seamlessly into your skin, giving you a radiant glow. Choose from a variety of shades to enhance your natural beauty.


3. Loose Mineral Eyeshadow: Alima Pure's Loose Mineral Eyeshadows are perfect for creating effortless eye looks. These finely milled powders deliver rich pigment and blend beautifully. Whether you're going for a subtle daytime look or a sultry evening gaze, these eyeshadows have you covered.

Natural Definition Mascara

● Alima Pure's Natural Definition Mascara is a game-changer. This richly-pigmented, high-performance mascara defines and enhances your lashes beautifully. Say goodbye to clumps and hello to fluttery, natural-looking lashes.


Paying It Forward

● Alima Pure is not only about beauty; it's about making a positive impact. They've been a member of 1% for the Planet since their first year in business. This means they donate 1% of their annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.


So, whether you're embracing a no-makeup makeup look or adding subtle touches for a fresh-faced glow, Alima Pure's cruelty-free cosmetics are your trusted companions. Let your natural beauty shine through! 🌿💄



2. Ere Perez: Embrace your natural beauty with Ere Perez's clean makeup. Their tinted moisturizers and cream blushes enhance your features without overpowering them.


As a beauty enthusiast seeking effortless, fresh-faced beauty, let me introduce you to Ere Perez, an Australian brand that celebrates natural beauty with clean, non-toxic ingredients. Ere Perez crafts innovative makeup and skincare that harnesses the potency of superfood ingredients, fostering simplicity and a less-is-more philosophy.


The Ethos

● Founder's Vision: Ere Perez was founded by Kate O'Brien in 2004, right in her attic. Her unwavering vision was to create makeup that celebrates both beauty and wellness. Kate's journey began when the natural beauty landscape was different, but her commitment remained—to offer products that enhance your features while caring for your skin.


● Clean Ingredients: Ere Perez's commitment to clean beauty is evident in every product. They use minimal ingredients for maximum impact on people, the planet, and profit. Their formulations are free from harmful chemicals, making them suitable for everyone.


The Best of Ere Perez

1. Satin Matte Foundation: Achieve a flawless complexion with the Satin Matte Foundation. This lightweight formula provides buildable coverage while allowing your skin to breathe. It's perfect for those who want a natural, even finish.


2. Cream Blush: For a healthy flush of color, reach for Ere Perez's Cream Blush. The creamy texture blends seamlessly into your skin, giving you a radiant glow. Choose from a variety of shades to enhance your natural beauty.


3. Loose Mineral Eyeshadow: Ere Perez's Loose Mineral Eyeshadows are perfect for creating effortless eye looks. These finely milled powders deliver rich pigment and blend beautifully. Whether you're going for a subtle daytime look or a sultry evening gaze, these eyeshadows have you covered.


Natural Definition Mascara

● Ere Perez's Natural Definition Mascara is a game-changer. This richly-pigmented, high-performance mascara defines and enhances your lashes beautifully. Say goodbye to clumps and hello to fluttery, natural-looking lashes.


Paying It Forward

● Ere Perez is not only about beauty; it's about making a positive impact. They've been a member of 1% for the Planet since their first year in business. This means they donate 1% of their annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.


So, whether you're embracing a no-makeup makeup look or adding subtle touches for a fresh-faced glow, Ere Perez's cruelty-free cosmetics are your trusted companions. Let your natural beauty shine through! 🌿💄



3. Everyday Minerals: As the name suggests, Everyday Minerals offers everyday essentials. Their lightweight foundations and subtle eyeshadows create a flawless canvas.


Allow me introduce you to Everyday Minerals, a brand that celebrates natural beauty with clean, non-toxic ingredients. Everyday Minerals offers quality mineral makeup, bronzers, blushes, and eyeshadows for your everyday life. Let's explore what makes this brand a go-to choice for those who want to enhance their features while caring for their skin.


The Ethos

● Founder's Vision: Everyday Minerals was founded by Carina Menzies with a clear vision—to create quality yet affordable makeup products that emphasize individual and natural beauty day in and day out. Carina's commitment to simplicity and sustainability shines through in every product.


● Clean Ingredients: Everyday Minerals believes in the power of natural ingredients. Their formulas are free from harmful chemicals, making them suitable for all skin types. Whether you're a makeup novice or a seasoned pro, Everyday Minerals has something for you.


The Best of Everyday Minerals

1. Mineral Foundation: Achieve a flawless complexion with Everyday Minerals' Mineral Foundation. This lightweight formula unifies uneven skin tone, covers imperfections, and fine lines without leaving a heavy feeling on the face. The texture allows your skin to breathe freely while naturally brightening your complexion.


2. Mineral Bronzer "Lanai In The Sand": For a subtle golden glow, reach for the Lanai In The Sand Mineral Bronzer. It suits light to medium-dark complexions and adds warmth to your face with its soft, matte finish. Perfect for those times when you want a touch of sunshine without a full face of makeup.


3. Mineral Concealer: Say goodbye to dark circles and blemishes with Everyday Minerals' Mineral Concealer. It provides excellent coverage without compromising on ingredients. The creamy texture blends seamlessly into your skin, leaving you looking fresh-faced.


Natural Beauty Tips

● Less Is More: Everyday Minerals' philosophy aligns with the idea that less is more. Embrace your natural features and enhance them subtly. A light touch of makeup can go a long way.


● Sustainable Beauty: By choosing Everyday Minerals, you're supporting a brand that values sustainability. Their commitment to non-toxic ingredients and eco-conscious practices makes them a responsible choice for conscious consumers.


Join the Everyday Minerals Community


Whether you're heading to work, running errands, or enjoying a leisurely day, Everyday Minerals' cruelty-free cosmetics are your trusted companions. Let your natural beauty shine through effortlessly! 🌿💄



3. Bridal Beauty: Radiant and Timeless

Brands to Adore:


1. Au Naturale: On your big day, Au Naturale's bridal collection will make you feel like a goddess. Their cream highlighters and long-lasting lipsticks ensure you stay picture-perfect.


As you prepare for your dream wedding, let Au Naturale Cosmetics be your trusted companion. This clean beauty brand is dedicated to creating vegan, organic, and ethical makeup that is free of harmful chemicals. Whether you're walking down the aisle or dancing the night away, Au Naturale offers timeless beauty options that enhance your natural radiance.


The Ethos

● Founder's Vision: In 2011, Ashley Prange began her e-commerce business, Au Naturale Cosmetics. Since then, it has evolved into both a brand and a cause responsible for starting a Clean Beauty Revolution worldwide. Ashley's mission? The #CleanBeautyRevolution—a commitment to transparency, ethical sourcing, and high-performance makeup.


● Clean Ingredients: Au Naturale products are always naturally derived, vegan, cruelty-free, gluten-free, and hand-crafted without parabens, talc, and synthetic fragrances. With so many natural bases and correctors to choose from, you'll find the perfect match for your radiant bridal look.


The Best of Au Naturale for Brides

1. Zero Gravity C2P Foundation: Achieve a flawless, weightless complexion with the Zero Gravity C2P Foundation. This long-lasting formula provides buildable coverage while allowing your skin to breathe. It's perfect for brides who want a luminous base that lasts from "I do" to the last dance.


1. Semi-Matte Powder Foundation: For touch-ups throughout the day, reach for the Semi-Matte Powder Foundation. It sets your makeup, controls shine, and ensures your skin looks picture-perfect in every photo.


2. Créme de la Creme Eye Shadow: Your eyes deserve a touch of elegance. The Créme de la Creme Eye Shadow delivers rich pigment and a velvety texture. Choose shades that enhance your natural eye color and add depth to your gaze.


3. Bold Statement Vegan Mascara: Flutter those lashes confidently! The Bold Statement Vegan Mascara defines, lengthens, and volumizes without any harmful ingredients. Your eyes will captivate everyone in the room.


Join the Clean Beauty Movement

Au Naturale Cosmetics isn't just about makeup; it's about making a positive impact. As you step into your new chapter, let your bridal beauty reflect your values. Radiate confidence, elegance, and compassion with Au Naturale. 🌿💄



2. Dr. Hauschka: Dr. Hauschka's skincare-infused makeup is ideal for brides. Their foundations and concealers enhance your skin's natural glow, creating a luminous base.


As you step into your dream wedding, let Dr. Hauschka Cosmetics be your trusted companion. This brand, rooted in natural and organic principles, offers timeless beauty options that enhance your radiance while caring for your skin and the planet.


The Ethos

● Founder's Vision: Dr. Hauschka's journey began in 1967 when Rudolf Hauschka, a chemist and philosopher, collaborated with Elisabeth Sigmund, an esthetician. Together, they created a holistic approach to skincare—one that honors the rhythms of nature and the skin's innate wisdom.


● Certified Natural & Organic: Dr. Hauschka Skin Care is 100% certified natural by NATRUE and made with organic, biodynamic, and ethically sourced ingredients. Their commitment to purity extends beyond the products—they cultivate their own medicinal plants and operate German farms to ensure quality and sustainability.


The Best of Dr. Hauschka for Brides

1. Rose Day Cream: Begin your bridal beauty ritual with the iconic Rose Day Cream. This luxurious moisturizer envelops your skin in the delicate scent of roses while providing deep hydration. It's a radiant base for your makeup.


2. Translucent Bronzing Tint: Achieve a sun-kissed glow with the Translucent Bronzing Tint. Mix a drop with your moisturizer or foundation for a subtle, natural-looking tan. Perfect for brides who want a luminous complexion.


3. Eyeshadow Palette "Stone Colours": For timeless elegance, the Stone Colours Eyeshadow Palette offers versatile shades inspired by nature. Create soft, smoky eyes or define your gaze with earthy tones. The velvety texture ensures effortless application.


4. Lipstick "Adlerholz": Seal your vows with a kiss of color. The Adlerholz Lipstick delivers a warm, rosewood hue that complements all skin tones. It's long-lasting and nourishing—a must-have for your bridal makeup bag.


Pioneers in Ethical Beauty

● Dr. Hauschka has always refused animal testing. Since their founding, no animal tests have been conducted by or on behalf of the brand. They comply with the EU regulation banning testing of skincare products and raw materials on animals.


● Their commitment extends to alternative methods. Dr. Hauschka conducts third-party dermatological tests on volunteers to ensure hypoallergenic and skin-compatible products. In vitro (test tube) methods replace animal experiments, aligning with their ethical philosophy.


Join the Clean Beauty Movement

As you walk down the aisle, let Dr. Hauschka's cruelty-free cosmetics enhance your natural beauty. Radiate confidence, elegance, and compassion—it's a timeless beauty that transcends trends. 🌿💄


3. Ecco Bella: Ecco Bella's commitment to purity shines through in their bridal makeup. Their flowercolor lipsticks and blushes add a touch of romance to your look.


Let Ecco Bella Cosmetics be your trusted companion. This brand, rooted in natural and organic principles, offers timeless beauty options that enhance your radiance while caring for your skin and the planet.


The Ethos

● Founder's Vision: Ecco Bella's journey began with Sally Malanga, a health and wellness advocate. As the founder, Sally's commitment to both vegan and performance-based products sets the brand apart. Her high standards ensure that you'll always feel like you made out well with your purchase.


● Clean Ingredients: Ecco Bella's products are vegan, cruelty-free, gluten-free, and crafted with organic ingredients. They believe in the power of plant-based wonders to transform your beauty routine.


The Best of Ecco Bella for Brides

1. FlowerColor Foundation: Begin your bridal beauty ritual with the FlowerColor Foundation. This clean, healthy formula provides superb, mistake-proof coverage. Perfect for sensitive skin, it ensures a flawless complexion that lasts throughout your special day.


2. FlowerColor Lip Gloss: Your lips deserve a healthy, glamorous finish. The FlowerColor Lip Gloss, naturally formulated with pure flower cutins, adds a touch of elegance. Choose from a variety of shades to complement your bridal look.


3. Herbal Body Lotion: Moisturize and revitalize your skin with the original Herbal Body Lotion. Unlike other lotions, it contains no water—just a rich, organic aloe formula. Say goodbye to dry, thirsty skin.


Join the Clean Beauty Movement

Ecco Bella's commitment to non-toxic beauty ensures that you radiate confidence, elegance, and compassion on your wedding day. Let the plant-based wonders of nature work their magic, and embrace timeless beauty that transcends trends. 🌿💄



4. Outdoor Adventures: Stay Gorgeous, Naturally

Brands to Pack in Your Adventure Bag:


1. 100% Pure: When you're hiking or camping, 100% Pure's fruit-pigmented makeup won't let you down. Their tinted moisturizers with SPF protect your skin while giving a dewy finish.


As you embark on outdoor adventures, let 100% PURE® be your trusted companion. Founded in Napa, California in 2005 and now based in Silicon Valley, 100% PURE® is a natural cosmetics beauty firm focused on providing healthy skin. Their commitment to cruelty-free and natural makeup and skincare products ensures that you stay gorgeous while enjoying the great outdoors.


The Ethos

● Founder's Vision: 100% PURE® was founded by a biochemist named Susie Wang, armed with a vision for clean cosmetics harnessing the beautifying power of pure nature. Since then, the brand has exploded into a leader in the natural beauty space, offering extensive makeup, skincare, haircare, and body care lines.


● Cruelty-Free and Natural: 100% PURE® is committed to formulating cruelty-free and all-natural makeup and skincare products that are made in the USA. Their company doesn't test finished products or ingredients on animals, and their suppliers and third parties follow the same cruelty-free standards. Plus, their products are not sold in stores in mainland China, where animal testing is required by law.


Stay Gorgeous, Naturally

1. Fruit Pigmented® Ultra Lengthening Mascara: Flutter those lashes confidently during your outdoor adventures. The Fruit Pigmented® Ultra Lengthening Mascara delivers bold, beautiful lashes without any harmful ingredients. Choose from shades like Black Tea, Dark Chocolate, Blueberry, and Blackberry.


2. Maracuja Mascara: For a natural look, reach for the Maracuja Mascara. It defines and lengthens your lashes while nourishing them with maracuja oil. Available in Dark Chocolate, Blackberry, and Black Tea.


3. Glossy Locks Grow More Shampoo: Keep your hair looking fresh and vibrant with the Glossy Locks Grow More Shampoo. Whether you're hiking or camping, this shampoo ensures healthy, shiny locks.


4. Coconut Nourishing Body Cream: Moisturize and protect your skin with the Coconut Nourishing Body Cream. It's available in both 8 oz and 1.7 oz sizes, perfect for your outdoor adventures.


Sheet Masks for Post-Adventure Pampering

● After a day of hiking or exploring, treat yourself to some self-care with 100% PURE®'s sheet masks. Try the Bright Eyes Masks or the Collagen Boost Sheet Mask to rejuvenate your skin and keep it radiant.


Join the Clean Beauty Movement


As you embrace the beauty of nature, let 100% PURE® enhance your natural beauty. Stay gorgeous, naturally, and let your adventures be as kind to your skin as they are to your soul. 🌿💄



2. Juice Beauty: Juice Beauty's sporty makeup range is perfect for active days. Their CC creams and lip tints keep you looking fresh even during intense outdoor activities.


Allow Juice Beauty to be your trusted companion. Founded in 2005, Juice Beauty is one of the original clean beauty brands that uses certified organic ingredients with a farm-to-beauty approach. Their commitment to cruelty-free and natural makeup and skincare products ensures that you stay gorgeous while enjoying the great outdoors.


The Ethos

● Founder's Vision: Juice Beauty was founded by California wellness entrepreneur Karen Behnke. Inspired by her own struggles to find safe products during her pregnancies, Karen partnered with a team of top scientists and doctors to formulate each Juice Beauty offering using fruit and plant cell technology for potent anti-aging results.


● Clean Ingredients: Juice Beauty's formulations are free from harmful chemicals, making them suitable for all skin types. Whether you're hiking, camping, or simply enjoying nature, Juice Beauty ensures that your skin stays healthy and radiant.


Stay Gorgeous, Naturally

1. Stem Cellular CC Cream SPF 30 Sunscreen: Kick off your outdoor adventure with Juice Beauty's Stem Cellular CC Cream. This multitasking product combines skincare and makeup, providing SPF 30 protection while evening out your skin tone. It's lightweight, hydrating, and perfect for a natural look.


2. Sport Sunscreen: Protect your skin from the sun's harmful rays with Juice Beauty's Sport Sunscreen. It's water-resistant, reef-safe, and formulated with zinc oxide for broad-spectrum protection. Whether you're hiking, swimming, or biking, this sunscreen has you covered.


3. Phyto Pigments Flawless Serum Foundation: For a flawless complexion, reach for the Phyto Pigments Flawless Serum Foundation. It's infused with botanical juices and plant-based pigments, providing buildable coverage without clogging your pores. Plus, it's perfect for on-the-go touch-ups.


4. Illuminating Primer: Enhance your natural glow with the Illuminating Primer. This lightweight formula blurs imperfections, adds radiance, and ensures your makeup stays put throughout your outdoor adventures.


Juice Beauty's Organic Farm in Sonoma

Juice Beauty pioneers the next wave in clean beauty by growing superior grapes and olives specifically for their skincare on their own organic farm in Sonoma County. The farm features over 300 olive trees from 13 different tree varieties used for olive oil in Juice Beauty's Stem Cellular and Green Apple skincare lines. Other ingredients featured on the organic farm include green apples, sunflowers, sacred lily, evening primrose, roses, aloe, borage, viola, sage, and lavender. Their commitment to growing food for skincare even contributes to a UC Davis study over the next several years.


So, whether you're hiking through the mountains, exploring forests, or basking on the beach, let Juice Beauty enhance your natural beauty. Stay gorgeous, naturally, and let your adventures be as kind to your skin as they are to your soul. 🌿💄

3. Axiology: Don't forget your lips! Axiology's vegan lip crayons and balms provide hydration and color. Plus, their packaging is eco-friendly—a win for the planet!


As you embark on another outdoor adventure, remember to let Axiology Cosmetics be your trusted companion. Founded by Ericka Rodriguez in 2013, Axiology is a brand that combines clean beauty with ethical standards. Their commitment to cruelty-free, vegan, and planet-friendly makeup ensures that you stay gorgeous while enjoying the great outdoors.


The Ethos

● Founder's Vision: Ericka Rodriguez started Axiology with a mission—to create makeup products that are vegan, cruelty-free, and clean. Since 2022, the brand has switched to becoming 100% plastic-free, further aligning with their commitment to the planet.


● Clean Ingredients: Axiology's products are highly curated, high-performance, and made with simple, natural ingredients. They offer award-winning, plastic-free color sticks for eyes, lips, and cheeks. Each product is 100% vegan, palm oil-free, and cruelty-free.


Stay Gorgeous, Naturally


1. Balmies & Multi-Sticks: Axiology's Balmies and Multi-Sticks are zero-waste, multi-use crayons. Perfect for eyes, lips, and cheeks, they're made with 10 simple ingredients. Choose from a range of beautiful shades that enhance your natural beauty.


2. Skin Care: Axiology also offers skin care products like the Activist Skincare Active Hydration Vitamin C+ Antioxidant Serum and the Activist Skincare Botanical Cleansing Oil. These nourishing products keep your skin hydrated and radiant even during outdoor adventures.


3. Hair Care: Don't forget your hair! Try the Captain Blankenship Dark Dry Shampoo or the dip Conditioner Bar & After Swim Detangler. They'll keep your hair fresh and ready for any adventure.


Join the Clean Beauty Movement

Axiology's commitment to creating 100% plastic-free, vegan, and cruelty-free beauty products ensures that you can stay gorgeous while being kind to the planet. Let your natural beauty shine through as you explore the great outdoors. 🌿💄


Remember, these brands meet the Cruelty-Free 5 criteria: no animal testing on finished products or ingredients, no third-party testing, no testing where required by law, and no sales in mainland China. So go ahead, embrace beauty with compassion, and let your makeup choices reflect your values! 🌿💄


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