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Clean Beauty

Writer's pictureClean Glam Beauty Team

Your Ultimate Clean Beauty Routine Guide

Updated: Feb 26

Illustration of clean beauty products including a face cleanser, exfoliant, moisturizer, lip balm, face masks and makeup arranged on a wooden shelf
Clean Glam offers a comprehensive guide on building your ideal clean beauty routine. Learn everything from defining clean ingredients and formulations to choosing nourishing products for cleansing, exfoliating, hydrating and makeup. Walk away feeling empowered to care for your skin and the environment.

for Clean Glam


Welcome to the holistic world of clean beauty! As awareness of toxic ingredients grows, more and more consumers are seeking natural, sustainably-sourced alternatives. If you're looking to transition to a clean routine but feeling overwhelmed by options, you've come to the right place.


In this comprehensive Clean Glam guide, we'll break down everything you need to know to build your perfect clean makeup bag and skincare stash. By the end, you'll feel empowered to make informed choices that nourish your skin and the earth. Let's dive in!


Defining Clean Beauty


The clean beauty movement prioritizes transparency, sustainability and wellness in all aspects of formulation. But what exactly makes a product "clean"? Here are the main criteria:


  • No toxic chemicals: Parabens, phthalates, formaldehyde, etc. are avoided due to links to health issues.

  • Natural/plant-based ingredients: Botanical actives are preferred over synthetic alternatives.

  • Non-GMO: Formulas do not contain genetically modified organisms.

  • Cruelty-free: Brands do not test on animals or source ingredients from companies that do.

  • Sustainable packaging: Materials are recyclable, compostable or made from recycled content.

  • Ethical sourcing: Ingredients and components are responsibly produced.


Keep these tenets in mind as you shop to identify brands truly walking their clean talk. Your health and the planet will thank you!


Cleansing for a Clear Complexion


Double cleansing is key for removing grime, makeup and excess oil without stripping skin. In the morning, start with:


  • Milk Cleansers: Creamy, hydrating formulations gently lift away impurities using plant oils and butters. Try Clean Glam's Nourishing Milk Cleanser.

  • Oil Cleansers: Essential and carrier oils like sunflower and coconut melt away makeup and SPF. Andalou Naturals' 1000 Roses Cleansing Oil is a top pick.


To fully remove residuals before bed, follow with a Gel or Foam Cleanser. Some green favorites include Eve Lom's Gel Cleanser and Herbivore Botanicals' Blue Clay Cleanser. Be sure to select formulas free of sulfates that can be drying.

Cleansing twice daily with the right products keeps skin balanced and blemish-free for a naturally radiant complexion.


Exfoliating for Smooth, Glowing Skin


Exfoliating 1-2 times per week sloughs off dead skin cells to reveal brighter, fresher skin underneath. Choose physical or chemical exfoliants based on your texture concerns:


  • Physical scrubs use jojoba beads or sugar crystals to buff away dullness. Try Youth to the People's Superfood Exfoliant or Burt's Bees' Resurface with Rice Serum.

  • AHA (alpha hydroxy acid) liquids dissolve bonds between cells for gentle resurfacing. Lactic and glycolic acids are popular. Try Dermalogica's Daily Microfoliant or Pixi's Glow Tonic.

  • BHA (beta hydroxy acid) salicylic acid penetrates pores to prevent breakouts. Try Peace Out's Acne Healing Dots or Paula's Choice 2% BHA Liquid Exfoliant.


Whichever you opt for, slather on damp skin, massage gently in circular motions then rinse thoroughly. Your skin will thank you with a smooth, youthful-looking complexion.

Hydrating and Protecting Skin


Your skin needs moisture to achieve its healthiest glow. Look for lightweight formulas packed with hyaluronic acid, glycerin, aloe and plant oils like jojoba, argan and rosehip. Some top clean picks include Juice Beauty's Stem Cellular Anti-Wrinkle Booster and Kopari's Coconut Melt.


Don't forget sun protection to shield skin from environmental damage. Look for mineral filters zinc oxide and titanium dioxide in creams from Supergoop! and Coola. Reapply every 2 hours for continuous protection.


Nourish skin inside and out with a targeted serum, like Clean Glam's Hydrating Elixir, to deeply hydrate problem areas. Regular moisture and sunscreen are keys to maintaining a clear, youthful complexion naturally over time.


Makeup Must-Haves for a Flawless Look


Once your skin is prepped and protected, it's time to play up your features with clean makeup. Focus on multi-tasking, toxin-free products:


  • Tinted Moisturizers/BB Creams: Lightweight formulas hydrate while providing sheer coverage. Try Juice Beauty's SPF 30 Oil-Free Moisturizer or Ilia Beauty's True Skin Serum Foundation.

  • Concealers: Camouflage dark circles and blemishes without caking. Top picks: Kosas' Revealer Concealer or Ilia's Limitless Lash Mascara.

  • Brow Heroes: Fill in and define arches for frame and lift. Try Milk Makeup's Kush Fiber Brow Gel or Maybelline's Tattoo Studio Brow Gel.

  • Cheek Pop: Sweep on cream or powder blushes for a rosy glow. Blush favorites include RMS Beauty's Living Luminizer or Milk Makeup's Lip + Cheek Stick.

  • Lip Love: Nourish lips with tinted balms or oils. Try Bite Beauty's Agave Lip Mask or Glossier's Balm Dotcom. Build your clean makeup collection gradually with staples you'll reach for daily. Your skin will look lit-from-within whether barefaced or fully made up!


Caring for Skin on the Go


While a multi-step routine is ideal at home, skin still needs TLC on busy days out and about. Pack travel-sized versions of your cleansing, treatment and protection essentials in a kit:


  • Micellar Water: Quickly remove dirt, oil and makeup with a cotton round. Bioderma and Garnier are top eco-friendly picks.

  • Sheet Masks: Hydrate, soothe or brighten skin in just 20 minutes. Look for biodegradable options like Crave's Great Barrier Relief or TonyMoly's I'm Real masks.

  • Serum Sticks: Roll on hydration, antioxidants or acne fighters wherever you go. Try Tower 28's SOS Daily Rescue Facial Spray or Supergoop's Glow Screen SPF 40.

  • Lip + Cheek Tints: Swipe on multi-duty color that lasts all day on the go. Kosas' Color & Light Cream is a clean favorite.

  • Hand Cream: Moisturize dry patches during transits. Weleda's Skin Food or Yes To's Coconut Ultra-Hydrating Cream do the trick.

With simplified essentials, you'll keep skin fresh, flake-free and protected even when short on time. Nourish naturally no matter where your day takes you!


Making Ethical Beauty Swaps


Transitioning to clean takes time but needn't break the bank. Start by swapping one toxic product each shopping trip for a greener alternative. Over time, you'll build your clean stash while saving money by avoiding pricey doctor bills down the line.


Shop sales, subscribe to rewards programs and search for discounts online. Reusable cotton rounds, pads, rounds and strips save on waste. DIY natural masks using pantry goods like honey, yogurt and oats.


Most importantly, focus on ingredient research to identify your skin's true needs. Formulas emphasizing simple, effective botanicals provide balance without harsh extras. With patience and an open mind, you'll feel empowered by the switch to clean in no time.


We hope you feel inspired to prioritize your health and the planet's with this comprehensive clean beauty primer. Explore Clean Glam for luxurious, toxin-free finds to build your custom routine. Now get glowing - naturally!


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